I was reading a publication by Charles Handy titled "What's a Business for?" by Harvard Business Review. Reprint R0212c."
I could not help reflect
upon this article in the way businesses operate today and the influences or
lack thereof for the general community and for the economy.
Charles Handy stated,
"A few rotten apples would not contaminate the whole orchard."
The illicit and deliberate acts of executive
self-indulgence sacrificing the many to richly reward the few has been seeping
destructive economic resolve for decades. However, the unreliability of
people with virtue and integrity regarding business increase the instability of
consumer confidence. People have demonstrated less confidence in an
organizations product and/or service offering when the people that help run the
company are found to be less reliable in ethics.
Markets rely on rules and laws to
help assist in providing consumer confidence. However, the success with
consumer confidence depends on the truth and trust with those that must be in
compliance. Trust is too fragile and it must be earned. It takes a long time to
regain consumer trust once that trust is compromised due to lack of good faith
from corporate leaders.
In
fact, Charles Handy referenced that Forty-three percent believed that senior
executives were only in it for themselves. This leaves an uneasy level of
consumer confidence in believing in and purchasing the very product and/or
services to sustain economic stability. This is why virtue and integrity is so
vital to an economy.
The real justification, as Charles
Handy referenced, is for the existence of business be to make a profit so that
the business can do something more or better. That “something” provides a
win-win scenario in every aspect of economic stability and growth. The ability
to instill confidence for the consumer can have exponential gains with the
consistent demonstration of world value for the consumer.
I can only imagine a world that with virtue and integrity will flow through the blood stream of every critical organ of business to reclaim consumer confidence, that we can establish greater unified communities to keep the heartbeat of a worldwide economy strong.